The 'Marlboro Man' was a character created by
Marlboro to promote their cigarettes. Commonly featured from 1954 to
1999 he was depicted as a rugged cowboy. The character was created
to promote the introduction of filtered cigarettes, yet sustained a
large fan base. However, it turns out that two of the actors who
portrayed 'Marlboro Man' died of lung cancer.
Wayne McClaren
and David McClean were both hired as actors, and forced to smoke up to
five packs of cigarettes a day for shoots. It's no surprise after only
ten years of resigning as the character, both had died. McClean's family
sued Philip Morris, the company owning Marlboro, after his death
claiming they held responsibility.
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