In 1990, Pepsi and the Soviet Union made one
of the most famous and interesting trades ever. In exchange for Pepsi
products, the Soviets gave Pepsi Stolinchnaya Vodka and a ship fleet consisting of 10 commercial ships, 17 submarines, a cruiser, a frigate and a destroyer!
The agreement reportedly was worth $3 billion, and it allowed Pepsi to expand their bottling network in the Soviet Union and it also helped the Russian Vodka market expand in the US.
In case you were wondering, Pepsi was not prepping for an attack. The ships were unusable and they were sold for scrap as a way to pay for shipping the Pepsi syrups to the Soviet Union.
The agreement reportedly was worth $3 billion, and it allowed Pepsi to expand their bottling network in the Soviet Union and it also helped the Russian Vodka market expand in the US.
In case you were wondering, Pepsi was not prepping for an attack. The ships were unusable and they were sold for scrap as a way to pay for shipping the Pepsi syrups to the Soviet Union.
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