Why? The reason behind it is because they have found that our metabolism is most active in the mornings. This means that you can burn off the calories throughout the day.
You might ask... wouldn't it be better to just not eat sweets at all and save the calories? Ideally yes.
However for most people, denying themselves sweets creates cravings that are difficult to control. Adding just a little bit of sweets in the morning helped control the cravings.
Their findings found that people who added dessert to their breakfast (like cookies, cake or chocolate) lost an average of 40lbs more than the group that didn't avoid it.
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